Inbox Insights: Crafting Click Worthy Subject Lines
In the bustling world of digital marketing, where emails are as abundant as coffee cups in a Monday meeting, standing out in an inbox is critical. At Blue Duck Agency, we’ve evaluated 2024's email trends to share some insights that will make your open rates pop.
Summary of Stats:
As a recap, here are the top stats you need to know to make your subject lines soar.
Questions in subject lines are seeing a 15% spike in opens
Subject lines that stick to 6-10 words are hitting the sweet spot
Up to a 31% lift in open rates for subject lines with with numbers, and a whopping 74% when those numbers aren’t dollar signs
Looking Forward:
With an eye always towards the future, tweaking those subject lines are your ticket to the top of the inbox. It’s all about sharp, smart strategies that not only reach but resonate. Testing, optimizing and never getting complacent (which is what we do here at Blue Duck Agency)! Want to learn more? Contact us today.
