No cookie cutter marketing,
just results.
What We Do
Many agencies say the same things. But when you work with us, you get a different level of service and results. It’s been proven time and again in our 20+ years.
DINA ZOOB
VP CLIENT SERVICES
Acquisition Email
Acquisition Email is an extremely powerful tool. Custom designed emails are sent to a list of targeted, opted-in prospects who are likely to have interest in your offering and are responsive to receiving email. The goal is to drive strong, targeted awareness of your offering to engage and ultimately convert into a customer or member. All acquisition email addresses fall outside of your current CRM. Modeling and scoring techniques are used to reach your most desirable prospects, with tight guidelines to follow all laws and optimize inbox delivery. Email offers more real estate to promote your offerings, which ultimately helps conversion.
Video Development
Video is a top preferred format for your consumer to intake content. Whether it’s increasing awareness, education, or driving a sale, video is multi-faceted and serves many goals. We specialize in video development for all budgets, making impactful creative that gets results. It does not have to be a live video shoot to be effective. Work with us to determine the right approach to fit your goals and budget.
Membership expertise
High-value acquisition. Effective win-back strategies. Extracting more value through up-sell or cross-sell campaigns. Powerful retention offerings. We have 20 years of building and executing strong programs across the entire member journey, utilizing various tactics to ensure we hit performance goals.
Digital Solutions
Targeted digital solutions combine the high-impression digital landscape with the impact of targeted, 1:1 communication. Reach your ideal customer with the right mix of data, creativity, and channels to drive awareness and, most importantly, conversions. The most effective way to convert is to utilize digital in conjunction with other supporting channels.
Efficient, Targeted Mail
With a crowded digital landscape, and less cluttered mailboxes, direct mail stands out. It provides space to promote your offering and really entice someone to engage. Combined with the right offer, direct mail is a “sticky” format that converts. We’ve spent over 20 years innovating production and perfecting variability to speak 1:1 with consumers, while being mindful of only using formats that are more cost efficient. Acquisition direct mail also offers a scalability that many other channels do not, which can capture subsets of audiences that digital programming cannot.
variable communication
People expect 1:1 marketing and don't want their time wasted with irrelevant messaging, offers or services. Stand out from the noise by employing best practice variable strategies that will drive meaningful engagement without breaking the bank.
How We Do It
It’s not just about quantity, it’s also about quality. Our team can help identify the best prospects to target based on your goals. Targeting is a powerful tactic that allows you to reach the right audience at the right time to drive more conversion. Anywhere from niche audience segments to customer lookalike models to seasonal or service-based targets; we can help.
STRATEGY
Working side-by-side with our clients, we help build and execute strategies that create value throughout your customer’s lifecycle — from acquisition and retention to up-sell, cross-sell and win-back campaigns.
CREATIVE
Our creative is a mixture of science and art, emotion and analytics. Custom program designs are shaped by clear program strategy, audience analysis, offer positioning, and proven knowledge of what drives response. Our creative will impress. Your audience will take notice.
DATA & ANALYTICS
We are self-professed data geeks. We will help you tap into trusted data sources to build effective targeting strategies, reaching the right audience at the right time. Program performance is constantly monitored and measured; optimization never stops as we are always looking to improve results.
EXecution
Collective decades of experience allow our team to do amazing work at breakneck speed. Finely-tuned quality controls and procedures ensure we execute flawlessly, while carefully mapping our every move back to your goals, budget and timeline.
Unmatched Client Service
Since 2004, a core principle has been exemplary customer service. We treat your business as if it was our own. We never settle, and always do right by our clients. We also hope to have some fun together. We want you to not only like the results we bring, but also the people behind them.
Blue Duck Agency constantly explores and tests new strategies and channels to drive strong acquisition numbers in an increasingly competitive landscape.
AAA NortheastExceeded my expectations with their custom & personalized New Mover strategies that brought in high-value customers we couldn’t reach before. I’m grateful for their partnership.
Sleep NumberBlue Duck Agency is brilliant at what they do. They listen to our needs, help generate ideas, and bring our stories to life, highlighting the people most impacted by our work.
Natick Service Council