by Blue Duck Agency

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What You’ll Get with Email University

  • Bullet PointProven strategies to turn cold leads into loyal customers

  • Bullet PointExclusive expert insights from top email marketers

  • Bullet PointReal-world examples and case studies to inspire your campaigns

  • Bullet PointActionable tips to optimize performance and drive ROI

A Peek into the Email Playbook

Collage of acquisition emails showcasing creative testing and messaging strategies that drive engagement.

Through audience segmentation, the right targeting methods and cohesive messages across channels, Blue Duck Agency consistently helps our clients exceed growth goals.

Creative TESTING

Performance improves when creative designs and messaging are tailored to resonate with diverse audiences. We've crafted custom creative for groups like Hispanic communities, insurance prospects, and discount seekers. We continually run A/B tests on creative elements and subject lines to refine what drives the best engagement, ensuring continuous optimization for better results.

1:1 Variability

Using variability, we create personalized engagement, speaking directly to prospects in a 1:1 conversation that feels tailor-made just for them. By smartly segmenting your audience by geography, interests, and more, our emails can zero in on the most ideal prospects who are ready and eager to engage.

Design Best Practice

Staying current with evolving industry best practices and technologies is essential to stand out in today’s competitive landscape. We consistently test new formats and strategies to recommend what will work best for your business. We prioritize a mobile-first approach to email design, ensuring layouts and design elements are optimized for a seamless mobile experience. Tactics like incorporating a "remind me later" button create extra touchpoints and boost engagement and response rates.

Double Opt-in

All prospects are double opted in to receive promotional email materials, ensuring a higher likelihood of ending up in the inbox instead of the spam folder. This also helps increase open and click rates for the campaign, and drive more traffic to the join funnel.

Modeled Lists

Custom audience models are developed based on common attributes of the existing customer base as well as any niche qualities specific to a campaign or goal. We narrow down the prospect pool and prioritize those more likely to respond, maximizing your budget and ROI.

High Deliverability

All prospect data is cleaned and CAN-SPAM compliant, which is key to maintaining high deliverability rates. Blue Duck Agency has implemented a strict hygiene process for all prospect data, working closely with certified ESP partners to ensure all that all email regulations are followed.

Why Blue Duck Agency?

We are Email experts

At Blue Duck Agency, we specialize in making email marketing work for businesses like yours. Our team has helped brands scale with data-backed strategies, cutting-edge creative, and relentless optimization.

Retention begins with acquisition!