It’s time to embrace high-value niche audiences.

It’s not just about quantity, it’s also about quality.

Our team can help identify the best prospects to target based on your goals. Targeting is a powerful tactic that allows you to reach the right audience at the right time to drive more conversions. Anywhere from niche audience segments to customer lookalike models to seasonal or service-based targets; we can help.

Explore Niche Audiences

  • Bullet Point New Movers
  • Bullet Point Baby Boomers
  • Bullet Point Parents
  • Bullet Point And so many more

utilize best data sources

  • Bullet Point Customer Lookalike
  • Bullet Point Responder Models
  • Bullet Point Predictive Modeling
  • Bullet Point Co-op Transactional

Did you know?

Niche audiences are an important part of your marketing plan, as called out in some of these lesser known stats.

Baby Boomers

  • Advertisers assume they are reaching Boomers, however they receive only 5 to 10% of advertising dollar spend

  • Boomers control 70% of USA’s disposable income and are at a life stage where many can spend it

  • Our Boomer Advantage model targets the prime slice of this segment at 7.5MM Boomers

New movers

  • Spend an average of $9,000 during their move

  • Movers have high switching behavior and are more likely to try new brands

  • 6-9 months from move is extended hyper-spend timeline, centered around larger ticket items, like furniture

Parents

  • Millennials are now the primary parenting generation with 40% using subscription services

  • According to Forbes, moms alone represent a spending power of $2.4 trillion a year, accounting for 85% of household purchases

  • 75% of Gen X are always trying to find the best deal before making a purchase

Ready to capture high-value, brand-loyal prospects?