What’s in a Brand?
4 Ways to Make Your Brand Unforgettable
Written by: Sara Winslow, Creative Director
When I was a teenager, I wallpapered my bedroom with Absolut Vodka ads. Not because I was particularly interested in vodka (I wasn’t), but because those ads were visually irresistible—each one a masterclass in branding. The iconic bottle took on endless forms: a city skyline, a disco ball, a Swiss cheese block. The campaign was so consistent yet endlessly creative, it made a liquor bottle feel like a lifestyle.
That’s the power of branding. It’s not just about recognition–it’s about obsession.
That same emotional connection is why Apple doesn't just sell tech—it sells simplicity and status. It’s why Severance, the Apple TV+ series, transformed Grand Central Terminal into a chilling, corporate mind game as part of its marketing campaign. Commuters weren’t just handed a flyer or shown a billboard—they were dropped into an eerie, immersive experience that blurred the lines between fiction and reality.
These brands aren’t just seen. They’re felt.
Your brand should do the same. It should spark something. Make people feel something. And more importantly—make them remember you.
How to Honor Your Brand
So, what makes a brand truly great? It’s not just a logo, a tagline, or a color palette. It’s the entire ecosystem of emotions, experiences, and expectations that you build.
Here’s how to do it right:
Know your core truth. What’s your Absolut bottle? Your Apple sleekness? Your unmistakable, can’t-be-anyone-else identity? Get that down first.
Create with intention. Every touchpoint—from ads to social posts to customer interactions—should reinforce the same story. Be consistent without being predictable.
Think beyond the obvious. Some of the best brands weave in a little mystery. They don’t tell you everything upfront. They create curiosity, intrigue, and reasons to engage beyond the first impression.
Design for feeling. It’s not just about how your brand looks. It’s about what people feel when they see, hear, or experience it. Good branding gets noticed. Great branding gets remembered.
At Blue Duck Agency, we don’t just design logos or write taglines. We help brands craft entire experiences that leave a mark. Because the best brands don’t just show up—they stick.
So, what’s your brand saying? And more importantly, how does it make people feel?
Contact us to craft a brand experience that leaves a lasting impression. Let’s build something unforgettable.