To attract prospective members in vibrant urban centers like New York City, the "Zoom In" campaign spotlighted the exciting non-roadside benefits of AAA membership. Targeting urban and metro audiences, the campaign energized its outreach with dynamic awareness channels—like attention-grabbing Digital OOH placements on bus shelters.

This campaign was successful in reinforcing the everyday value AAA offers in a key geographic territory, leading to increased sign-ups.