With digital noise reaching an all-time high, direct mail cuts through with a tangible, personalized touch. When paired with digital retargeting, it has demonstrated up to a 33% lift in engagement compared to digital-only approaches. Recognizing this effective combination, Blue Duck Agency partnered with MGMA—a leading membership organization—to introduce direct mail, supplemented by a digital retargeting campaign, to drive substantial membership growth.

The campaign exceeded expected response rates and industry norms.