Hispanic consumers represent a powerful and dynamic demographic in the U.S., but reaching this vibrant audience presents unique challenges due to rich cultural diversity, generational differences, and varied language preferences. Recognizing their growing Hispanic member base, AAA Northeast took decisive action to strengthen their connection with this community. They launched a phased, multi-channel digital strategy aimed at actively engaging and educating the Hispanic community on how AAA’s services enrich their everyday lives.

A notable lift in performance emerged when Blue Duck Agency incorporated a model specifically designed to reach Hispanic individuals and families, enhanced by the custom creative content.