When AAA Northeast unveiled their new membership product, "AAA Everyday," Blue Duck Agency crafted a dynamic strategy aimed at attracting a fresh segment of members: the non-roadside. This target profile encompassed individuals without cars, residents of densely populated urban areas, and those eager to prioritize savings on everyday and leisure expenses. The fully digital launch ignited across a mix of conversion and awareness channels, deploying enhanced tactics in urban territories—including targeted acquisition emails, eye-catching out-of-home (OOH) advertising, and attention-grabbing cab toppers.