To turbocharge sales, Rad Power Bikes embraced direct mail as a powerful new channel to target their core market—Baby Boomers. Leveraging our proprietary BoomerAdvantage model as a foundation, and layering in Rad Power Bikes’ customer data, we pinpointed top prospects for ebikes.

The campaign not only surpassed expectations but also uncovered additional demographics to refine the model, including new income levels and purchasing behaviors.