Top Performing Video

AAA Northeast

The "Fun with Emojis" video used an emoji-centric approach that harnessed trending content to captivate younger audiences and present AAA's brand in a fresh way. This vibrant video campaign ran across CTV, OLV, and social channels, and was amplified cross-channel to include eye-catching display ads and engaging email assets.

The video achieved record-breaking performance for engagement levels and conversions, becoming AAA’s most successful video among Gen Z, Millennial and Hispanic audiences.