Recapturing lapsed customers is a challenge. Former customers are familiar with the services and benefits provided, but choose not to continue their membership. To reignite their interest, AAA Washington partners with Blue Duck Agency to develop and implement fully custom win-back programs. By strategically segmenting based on lapsed tenure and deploying targeted communications and compelling offers, we ensure our messages resonate powerfully with former members.

The program continues to exceed expectations and grow YoY.