Auto Club Group (ACG) serves diverse member needs across multiple U.S. territories. To propel their ambitious growth goals—including attracting higher-quality members and expanding in key markets—Blue Duck Agency introduced targeted Acquisition Email campaigns as a dynamic complement to existing strategies. Two email concepts were developed for A/B testing, and versioned by territory.

Across all six markets, the test campaigns overperformed, revealing significant email growth and optimization opportunities for ACG.